Marketing

=Marketing PLC=

Team Leader:
Jeremy Brooks

Team Members:
Jeremy Brooks Brooke Ledesma Ashley Merrill Kelly Pace Erin James John Peoples

**9/14/2010**
__Members Present__ Jeremy Brooks, Brooke Ledesma, Ashley Merrill, Kelly Pace __Members Absent__ Erin James, John Peoples

**Minutes**

 * 1) Introduced members
 * 2) Discussed last years goals
 * 3) Discussed and chose a particular subject to focus on
 * 4) Discussed next months meeting and what we should come prepared with

10/12/2010
__Members Present__ Jeremy Brooks, Brooke Ledesma __Members Absent__ Ashley Merrill, Kelly Pace, Erin James, John Peoples

**Minutes**

 * 1) To check last year's online scores go to []
 * 2) Go to Teacher Login and type in your username and password
 * 3) Select the Misc. tab
 * 4) Select Assessment Report
 * 5) Choose your class and test name
 * 6) A breakdown of the standards can only be found for second semester of the 2009-2010 school year
 * 7) We chose 2 goals to for this year
 * 8) Increase promotion standard on the state exam by 4%
 * 9) Increase overall marketing enrollment for next year by 2%
 * 10) Everyone needs to research out conferences, trade shows, and shadowing opportunities that we could attend and get ideas to help out with our goals this year
 * 11) We all need to come up ideas with our DECA chapters to better market our programs (e.g. videos, packets for counselors, etc.)
 * 12) Everyone needs to find out their marketing enrollment from May 2010 for the 2010-2011 school year so we can compare those numbers to May 2011 for the 2011-2012 school year
 * 13) Timeline
 * 14) November 9th - Communicate with other marketing teachers during FLC to get ideas to market program
 * 15) January 11th - Completed video to market programs
 * 16) January 11th - Completed counselor packet
 * 17) January 11th - Activities for sophomore registration night, junior high days

11/9/2010
__Members Present__ Jeremy Brooks, Brooke Ledesma, Kelly Pace, Erin James, Dave Juett __Members Absent__ Ashley Merrill, John Peoples
 * Minutes**
 * 1) Covered minutes from last month to remind those present and inform those that weren't.
 * 2) Dave Juett will get district marketing enrollment numbers so we know exactly how many students we need to recruit in order to reach one of our goals.
 * 3) We went over various marketing conferences and trade shows around the U.S. that will be taking place from now until the end of the school year.
 * 4) We've narrowed the possibilities now to 3 trade show options and 1 conference
 * 5) Conference - December 7-9 in SLC. Brooke is assigned to find out some more information about the conference as far as the cost and agenda.
 * 6) Trade Show #1 - Road Show Seattle, January 31st. This trade show will cover the Advertising Industry.
 * 7) Trade Show #2 - Portland, Febuary 11. This trade show will cover the Advertising and Specialty Industry.
 * 8) Trade Show #3 - San Francisco, April 11. This trade show will cover brand advertisers, traditional & interactive agencies, on-line publishers and technology providers. Jeremy will get additional information about potential costs of the 3 trade shows and report back during the December meeting.
 * 9) We discussed using the students to teach some of the marketing principles in order to enhance their experience and retention of the subject.
 * 10) We discussed changing the name of Marketing to something more creative that will grab the student's attention. We are all assigned to come up with a new name and class description and report back during the December meeting.
 * 11) We disccused coming up with a packet that we can give the school counselors for them to use with students when the student is looking for potential fun and relative classes. Brooke and Kelle will see if they can find an example packet from a previous marketing presentation. We are all assigned to think of some potential items we can put in the packet.
 * 12) Next meeting we will get on a computer and create a flyer for our Marketing class that we can use for recruiting as well as put in the counselor packet. My assignment will be to reserve a room that will give us a Mac computer.

12/14/2010
__Members Present__ Jeremy Brooks, Brooke Ledesma, Kelly Pace, Erin James, Dave Juett __Members Absent__ Ashley Merrill, John Peoples
 * Minutes**
 * 1) We designed a brochure four our classes that we can give to counselors for students that may be interested in taking marketing classes. In that brochure we accomplished the following:
 * 2) Renamed each of our classes to something more appealing to students
 * 3) Changed our course descriptions to something more appealing to students
 * 4) Added photos that would depict our courses well and raise the interest of the students
 * 5) We also discussed our marketing enrollment numbers from last year and we had a total of 604 students in the district. To reach our goal (2% increase) for this year we will have to recruit an additional 24 students, making the total enrollment in the district to 628.
 * 6) Our assignment for our next meeting will be to come up with some ideas for the sophomore/parent orientation night. The goal is to raise student and parent interest in our classes for recruitment purposes.

1/11/2011
__Members Present__ Jeremy Brooks, Brooke Ledesma, Kelly Pace, Erin James, Ashley Merrill, John Peoples, Dave Juett __Members Absent__ None
 * Minutes**
 * 1) We discussed the brochure that was sent out to the advisors.
 * 2) We discussed ideas for a sophomore orientatin/junior high day
 * 3) Create a Purple Cow theme
 * 4) Offer Purple Cow drinks
 * 5) Hand out our new brochures to the sophomores
 * 6) We discussed our second goal of increasing the promotion standard on the state test
 * 7) Brooke is going to make her Marketing Review Test on UTIPS available to everyone
 * 8) Each member will review the state objectives for the promotion standard, compare it to Brooke's test and then make any recommendations for improvement on the test
 * 9) I will send a follow-up e-mail to show the hours that were put in each session to make sure everyone has the same information.

2/8/2011
__Members Present__ Jeremy Brooks, Brooke Ledesma, Kelly Pace, Erin James, Dave Juett __Members Absent__ Ashley Merrill, John Peoples
 * Minutes**
 * 1) We discussed how the Junior High CTE Day went among the teachers
 * 2) I informed them that the goals are individual based on each school, not collectively as a district
 * 3) We discussed how we could better address the promtion standard goal that we have and came up with the following responsibilities to be completed before we meet in March:
 * 4) Brooke - Compare the promotion standard on her state exam review with the state standards on USOE and address any vocabulary that may be missing from her review. She will then edit that portion of her practice test and make it available to all advisors
 * 5) Jeremy - Develop a test solely focussing on the promotion standard that can be given after initially teaching that concept. I will then send out an electronic copy of it to all advisors.
 * 6) Kelle & Erin - Generate some ideas for activities the students could participate in during the initial instruction on the promotion standard. Each person can generate 1 great idea and then 1 or both of them could be used by every advisor after teaching the section on promotion.
 * 7) Dave - Find out the enrollment numbers from last year based on each school individually, not the district as a whole.

3/15/2011
__Members Present__ Jeremy Brooks, Brooke Ledesma, Dave Juett __Members Absent__ Ashley Merrill, John Peoples, Kelly Pace, Erin James
 * Minutes**
 * 1) I handed out the school's individual numbers so everyone knows how many people they need in order to reach their goal. The school's current numbers and next year's goals (2% enrollment increase) are as follows:
 * 2) Cyprus - 2010-2011: 96 - 2011-2012: 97.9
 * 3) Granger - 2010-2011: 145 - 2011-2012: 147.9
 * 4) Hunter - 2010-2011: 203 - 2011-2012: 207.1
 * 5) Skyline - 2010-2011: 45 - 2011-2012: 45.9
 * 6) Taylorsville - 2010-2011: 213 - 2011-2012: 217.3
 * 7) We discussed the ethics of the testing process and making sure that none of our tests replicate what is on the state exam.
 * 8) Brooke sent the state exam review on utips to everyone but I didn't receive it and I'm not sure who did. She plans on resending it before our next meeting.
 * 9) We plan on continuing to recruit students because even though registration took place last week there are still lots of students that haven't turned in their registration cards (half of the Cyprus student body has yet to turn in their cards)
 * 10) We need to communicate with the counselors that as they're signing students up for classes (those that didn't turn in their cards) have them fill up our marketing classes.
 * 11) For our next meeting we're going to sit down with Brooke's test and place each question in the standard that it applies to. We will then break up the standards to each of the advisors and have them create a separate utips test for each standard.

4/12/2011
__Members Present__ Jeremy Brooks, Brooke Ledesma __Members Absent__ Ashley Merrill, John Peoples, Kelly Pace, Erin James, Dave Juett
 * Minutes**
 * 1) We discussed why Brooke's utips test wasn't available for everyone. We will follow up with our departments on how to grant access to our tests to different people.
 * 2) We broke down a hard copy of Brooke's state exam review and labeled each question with its corresponding state standard.
 * 3) There were certain standards that weren't covered so Brooke and I divided them up and will have the assignment of coming up with questions to meet those standards before we meet again.
 * 4) I will need to find out if standard 12 was optional.
 * 5) We will discuss our enrollment numbers for our May meeting and find our who hit the goal and who didn't. We will then analyze what went right and what went wrong.

5/10/2011
__Members Present__ Jeremy Brooks, Brooke Ledesma, Kelly Pace, Erin James, Dave Juett __Members Absent__ Ashley Merrill, John Peoples
 * Minutes**
 * 1) We disucessed our year end-numbers and the potential of getting together again next year.

9/13/2011
__Members Present__ Jeremy Brooks, Brooke Ledesma, Dave Juett __Members Absent__ Kelle Pace
 * Minutes**
 * 1) We discussed the group we have this year and who we should recruit based on effort and participation
 * 2) We discussed 2 tentative goals that will need to be more specific by our next meeting. These goals are the following:
 * 3) Marketing enrollment increase (somehwere between 3%-5%)
 * 4) An overall percentage increase in a state standard for a marketing course
 * 5) We also discussed ideas of a possible enrollment increase for both marketing and DECA. We want to break our marketing classes into semester long groups. They will then be given various projects (kind of like the Apprentice) and attempt to complete them to the best of their ability. We feel that DECA can be a great tool in getting more students to sign up for a marketing class next year. Our focus will be sophomores and juniors and they will attempt to get them to things such as DECA meetings, competitions and any other projects or activities we may be doing.
 * 6) With this goal we've decided we will create "swagger" points. These points will be earned by each group based on their effectiveness with the projects that will be assigned. There will be a running total in large print at the front of the room for all to see (and hopefully provide additional interest for any computer tech or other business student to take marketing classes.
 * 7) The group assignment is to come up with a list of projects the students can do to earn these swagger points.
 * 8) The group is also assigned to bring back last year's testing results for each standard in their marketing class to give us some direction on our testing goal.

10/11/2011
__Members Present__ Jeremy Brooks, Brooke Ledesma __Members Absent__ Kelle Pace, Erin James With our first goal we determined that we would like to continue to see an enrollment increase with Marketing. We felt that 5% would be a good goal to achieve. We plan on continually coming up with ideas on how we can increase enrollment but an idea we felt would be the core of our attempt is dividing the class into groups and assigning them DECA recruiting activities. We put together an activity list with a point value for each activity. We feel that by increasing DECA involvement we will increase interest in students taking marketing classes. This will happen with both the students in the marketing class that aren't in DECA but involved in the activities as well as those that they recruit and become involved in DECA. In the past we've been very effective in getting DECA members to take marketing classes the following year/semester. The below list is still subject to change based on ideas generated each month by PLC members. |||| **Swagger Point value **
 * Minutes**
 * Activity ||  Point(s) Awarded  ||
 * Student attends regional competition || 20 point per student ||
 * Student attends state competition || 25 point per student ||
 * Student qualifies for ICDC at state competition || 50 points per student ||
 * Student attends a DECA meeting || 2 points per student per week ||
 * Student pays DECA membership || 10 points per student ||
 * Student participates in DECA service project || 10 points per student ||
 * Student attends a DECA party || 5 points per student ||
 * *You will receive an additional 2 points for all activities above if the student is not a senior ||
 * *You will receive an additional 2 points for all activities above if the student is not a senior ||

An example of a scoreboard would like like the following: |||||| **Swagger scoreboard ** Scoreboards will be posted in the front of the room for all to see. The hope is that this may be a third way to recruit students as they see the scoreboard and inquire about details.
 * Rank ||  Team  ||  Swagger Points  ||
 * 1st || Recruiting Renaissance ||  72  ||
 * 2nd || Killer B’s ||  55  ||
 * 3rd || Random Rebels ||  48  ||
 * 4th || Silent Killers ||  42  ||
 * 5th || Seek and Destroy ||  22  ||
 * 5th || Seek and Destroy ||  22  ||

With our second goal we brought in our test results from last year and found that students struggled with the Pricing Standard from the state test. We determined that we would address this standard and attempt to increase the overall testing percentage by 5%.

Our assignment for next time is to find the exact day in May that we received our numbers last year and then use that same day this May this year in order to stay consistent.

I will submit projected expenses and goals to Stephanie regarding these 2 goals.